Graphic Design Brand Identity Portfolio

When it comes to building a strong brand identity, logo design is a crucial component. A well-designed logo can help establish recognition, trust, and loyalty with customers. In this article, we'll explore the importance of logo design in creating a cohesive brand identity.

A Pro Tip for Logo Design: Simplicity is Key

When designing a logo, it's essential to keep things simple. The simplicity of the Stella Artois logo, which has remained largely unchanged since the 14th century, is a testament to this principle. Logos are one of the few design elements that should rarely change, making it crucial to get it right from the start.

Consideration for Iconography and Competitors

When designing a logo, it's essential to consider the iconography you want to use and the logos of your competitors. This will help ensure that your logo stands out while also avoiding any potential legal issues.

Types of Logos: Combination Mark, Brandmark, Wordmark, and Lettermark

There are four main types of logos:

1. Combination mark: A combination mark includes both a pictorial representation of the brand plus the company name.

2. Brandmark: A brandmark is a pictorial representation of the company, such as the Apple logo.

3. Wordmark: Wordmark logos include only text, generally the company name.

4. Lettermark: Lettermark logos are made up of an abbreviation of the company name, such as BBC or UFC.

Choosing the Right Type of Logo

When choosing a type of logo, consider your competitors and what sets you apart from them. Ask yourself:

* Who are my competitors?

* What are their strengths? What are my advantages?

Create a Logo that Accurately Reflects Your Brand's Values

A brand's logo design appears on virtually everything they do, making it worth spending time and effort to create one that accurately reflects the brand's values.

Key Questions to Ask When Designing a Logo

When designing a logo, consider the following key questions:

* What functional and emotional benefits do you offer your customers?

* Describe your company in 5 single adjectives

* What is the biggest challenge you face as a company?

* Where do you see yourself and your company in 1, 5, and 20 years?

* Describe your company from a 30k foot view

Defining Your Brand's Personality

To define your brand's personality, ask key stakeholders to list words they associate with your brand. This will help you identify the core values and emotions that drive your brand.

Your Brand Identity Should Reflect Your Company's Personality

Your brand identity should reflect your company's personality, outlining these goals before moving forward so that you can consider them as your brand identity is solidified.

Key Goals for Your Business

Every business has a key goal around earning revenue, but beyond that, what else does your brand want to achieve? Is it about changing the world? Becoming an industry leader? Having the best customer experience?

When creating a new brand identity design, it's vital to consider your business's goals and your brand's personality. By doing so, you'll be able to create a cohesive brand identity that accurately reflects your company's values and sets you apart from competitors.

Graphic design brand identity portfolio